Every brand wants to go viral — but few understand the science behind it. While luck plays a role, so does clarity, storytelling, and emotional resonance. That’s where an explainer video company steps in. These companies specialize in creating short, impactful videos that help businesses of all sizes explain who they are, what they do, and why it matters — all in under two minutes.
Why Viral Success Needs Simplicity
You can have the most innovative product in the world, but if your audience doesn't understand it immediately, you’ve already lost them. Viral content is typically simple, relatable, and emotional. Explainer videos check all three boxes. They distill complex ideas into entertaining, visually engaging formats that are easy to share.
A good explainer video can turn a complicated app, a new service, or a unique business model into something your audience “gets” in seconds — and wants to tell others about.
Elements That Drive Shares
Viral videos aren’t just lucky flukes — they’re built with strategy. Explainer videos with the following elements often get the most traction:
- A compelling hook in the first 5 seconds
- Clean visuals and on-brand color schemes
- Clear voiceover with relatable language
- Humor or surprise, when appropriate
- A strong call-to-action at the end
By combining these features with motion design or live-action storytelling, an explainer video can become a share-worthy piece of marketing gold.
Platforms Where Explainers Perform Best
Explainer videos are versatile enough to work on almost any digital platform, but here are a few where they particularly shine:
- YouTube: Great for SEO and long-term visibility
- Instagram & TikTok: Best for short, high-impact versions or teasers
- LinkedIn: Excellent for B2B storytelling
- Landing pages: Can increase conversion rates dramatically
- Email campaigns: Boosts open and click-through rates
Smart brands repurpose their explainer content across multiple platforms to maximize reach and impact.
The Storytelling Secret
The most effective explainer videos aren’t just visual demos — they’re miniature stories. A great script typically follows this arc:
- Problem – Identify the viewer’s pain point
- Solution – Introduce your product or service
- How It Works – Briefly show how it solves the problem
- Proof – Highlight credibility or results
- Call-to-Action – Invite the viewer to take the next step
The result is not only clarity, but a strong emotional connection. That’s what makes people hit the “share” button.
Startups vs. Enterprises: Different Goals, Same Medium
Startups often use explainer videos to launch products, attract investors, or clarify their value prop. Meanwhile, large enterprises might use them to onboard staff, communicate internally, or explain complex service structures to customers.
No matter the business size, the need is the same: clarity, memorability, and engagement. That’s what explainer videos deliver better than any other medium.
ROI Beyond Views
Even if your video doesn’t go viral, it still provides immense value. Here are a few benefits brands regularly report:
- Increased conversion rates on landing pages
- Higher engagement on social media
- Better customer retention through clearer onboarding
- Improved brand perception through sleek production quality
And since explainer videos often live online for years, the return on investment compounds over time.
Trust the Experts
Instead of trying to write, voice, animate, and edit a video yourself, it’s smarter (and faster) to work with professionals. A seasoned explainer video company brings together creative directors, scriptwriters, animators, and voice talent to deliver polished content that matches your vision — and your audience’s expectations.
Final Thoughts
If your business is ready to be seen, understood, and remembered, now is the time to explore professional explainer video services. These services not only elevate your brand message but also set you up for viral success by blending creativity, clarity, and conversion-focused design. One great video can become your brand’s most powerful marketing asset.
